What is Bulk SMS Gateway?
Bulk SMS Gateway allows a computer to send SMS to or from a telecommunications network. Using a bulk SMS gateway you can send SMS to large number of recipients at once. It is a cost-effective and fastest way of reaching customers.

How select best SMS Gateway?

Try the Fastest and Most Cost Effective Bulk SMS Service to Reach Your Customers. Reach Millions of Users Fast, Get Your Message Delivered. Reaching the target audience through the right marketing channel is the biggest challenge because of the increasing use of different marketing strategies via internet, mobile, computer and many other options, people are full of a huge amount of information. It is very important to reach your target customer or group of customer at the right time thus leads to sales. It has been researched that the device closest to a person that can receive information about a product or service that can generate a lead is portable devices such as mobile phones. With the increase in sales of mobile phones around the world, it was easier for marketing agencies to reach their target audience in general through Bulk SMS in the UAE and other countries around the world.

Gateway types ?
Several mobile telephone network operators have true fixed-wire SMS services. These are based on extensions to the European Telecommunications Standards Institute (ETSI) Global System for Mobile Communications (GSM) SMS standards and allow messaging between any mix of fixed and mobile equipment. These use frequency-shift keying to transfer the message between the terminal and the Short Message Service Center (SMSC). Terminals are usually based on Digital Enhanced Cordless Telecommunications (DECT), but wired handsets and wired text-only (no voice) devices exist. Messages are received by the terminal recognising that the Caller ID is that of the SMSC and going off-hook silently to receive the message.

Application-to-Person messaging (A2P)
Application-to-Person messaging (A2P) is one-way SMS to which recipients are not expected to reply. When you send a text message to vote for your favorite singer on the TV talent show, you are using A2P messaging. Software applications use an API to send an receive texts.

# Examples of A2P messaging

API configuration

An SMS API provides a simple and powerful way for developers to connect to an SMS gateway and send messages quickly and easily. APIs are secure, reliable, flexible, and enable any application, website or system to send or receive messages around the globe.

Benefits of SMS API integrations

SMS APIs allow for automation of processes for sending and receiving your SMS messages. Using APIs can make workflows faster and more productive, reducing the need for manual management by staff.
For example, an API can replace a manual process performed between two applications. Similarly, if your business sends the same message on a regular basis, an SMS API can seamlessly distribute these messages without manual involvement. Time-sensitive messages can be scheduled to send at an exact time, so the customer receives their appointment reminder, confirmation, or status update at precisely the right time.

Costs and infrastructure

When choosing a business SMS gateway in the UAE, the cost of the service always keeps a point when making a decision. Here the infrastructure of the service provider comes into the picture. You can pay a good price if you receive a good response from your marketing campaign. You need to look for a platform that is very safe with maximum speed and reliability.

Flexibility with more features

An API also provides direct access to the components of the service, so you can easily incorporate the features of the provider’s SMS gateway into your own systems. For example, you can choose how you want to send and receive bulk SMS, that is, to a targeted group, via any application, or spontaneously. Many other features are also available.